Privacy Policy

PRIVACY POLICY

Effective Date: September 8, 2026

Set Expectations ("Set Expectations," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when you visit or make a purchase through www.setexpectations.com (the "Website").

This Privacy Policy explains how we collect, use, disclose, and protect your information when you browse our Website, place an order, create an account, contact us, subscribe to our marketing communications, or otherwise interact with Set Expectations.

By using our Website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with our Website, we may collect the following categories of information.

Information You Provide Directly

When you place an order, create an account, contact us, or interact with our Website, we may collect:

  • First and last name
  • Shipping and billing address
  • Email address
  • Telephone number
  • Account login information
  • Order and purchase information
  • Product preferences
  • Information you provide when contacting customer service
  • Reviews, comments, photographs, or other content you voluntarily submit
  • Information provided when signing up for emails, promotions, or other communications

Payment Information

When you make a purchase, payment information may be collected and processed by our third-party payment processors.

Set Expectations generally does not store your complete credit or debit card number on our own systems. Payment information may be handled directly by the payment processor used to complete your transaction.

Automatically Collected Information

When you visit our Website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Date and time of visits
  • Referring websites
  • General Website usage information
  • Cookies and similar technologies

This information may be used to improve Website functionality, understand customer behavior, monitor Website performance, and help prevent fraud or security issues.

2. HOW WE USE YOUR INFORMATION

We may use the information we collect to:

  • Process and fulfill orders
  • Ship products to you
  • Process payments
  • Provide customer service
  • Communicate with you about your order
  • Respond to questions, comments, and requests
  • Create and manage customer accounts
  • Send order confirmations and other transactional communications
  • Send promotional emails or marketing communications when permitted by law
  • Improve our products, services, and Website
  • Personalize your shopping experience
  • Analyze Website traffic and usage
  • Detect, prevent, and investigate fraud or unauthorized activity
  • Maintain the security of our Website
  • Comply with applicable legal obligations
  • Enforce our policies and agreements
  • Protect the rights, property, and safety of Set Expectations, our customers, and others

We only intend to use personal information for legitimate business purposes consistent with this Privacy Policy.

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information for money.

We may share information with trusted third parties when necessary to operate our business and provide services to you.

These may include:

Payment Processors

Companies that securely process payments and transactions.

Shipping and Delivery Providers

Companies that help us fulfill and deliver your orders.

Website and Technology Providers

Service providers that assist with hosting, website functionality, analytics, security, customer service, email communications, and other business operations.

Marketing and Email Providers

Companies that help us send promotional communications when you have agreed to receive them or when otherwise permitted by law.

Professional Service Providers

Accountants, attorneys, consultants, technology providers, and other vendors who assist us in operating our business.

Legal and Government Authorities

We may disclose information when reasonably necessary to:

  • Comply with applicable laws or legal processes
  • Respond to lawful requests from governmental authorities
  • Protect against fraud or security threats
  • Enforce our agreements
  • Protect the rights, property, or safety of Set Expectations or others

Third-party providers may have their own privacy policies governing how they handle information.

4. COOKIES AND TRACKING TECHNOLOGIES

Our Website may use cookies, pixels, analytics tools, and similar technologies.

These technologies may help us:

  • Keep the Website functioning properly
  • Remember preferences
  • Understand how visitors use the Website
  • Improve Website performance
  • Measure advertising and marketing effectiveness
  • Provide a more personalized shopping experience
  • Detect fraudulent or suspicious activity

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Website.

5. MARKETING COMMUNICATIONS

If you choose to subscribe to our marketing communications, we may send you information about:

  • New nail collections
  • Product launches
  • Promotions
  • Discounts
  • Special events
  • Restocks
  • Set Expectations news

You may unsubscribe from promotional emails at any time by using the "unsubscribe" link included in our marketing emails.

Even if you unsubscribe from marketing communications, we may still send you important transactional communications, such as order confirmations, shipping updates, or customer-service communications.

6. HOW WE PROTECT YOUR INFORMATION

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

However, no Internet transmission or electronic storage system can be guaranteed to be completely secure.

The FTC recommends that businesses collect only information they legitimately need, protect information they retain, and securely dispose of information that is no longer necessary.

7. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information for as long as reasonably necessary to:

  • Complete transactions
  • Provide requested services
  • Maintain appropriate business and financial records
  • Resolve disputes
  • Prevent fraud
  • Comply with legal, tax, accounting, or regulatory requirements
  • Enforce our agreements

When information is no longer reasonably necessary for these purposes, we may securely delete, destroy, or anonymize it, subject to applicable legal requirements.

8. YOUR PRIVACY RIGHTS

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Request information about how your personal information is collected or used
  • Opt out of certain marketing communications
  • Withdraw consent where processing is based on consent
  • Exercise other rights provided by applicable privacy laws

We may need to verify your identity before completing certain requests in order to protect your information and prevent unauthorized requests.

If you would like to exercise a privacy right, contact us using the information provided below.

9. CHILDREN'S PRIVACY

Our Website is not intended to knowingly collect personal information from children under the age of 13.

We do not knowingly request or collect personal information from children under 13 without appropriate parental consent.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to delete the information.

The federal Children's Online Privacy Protection Act (COPPA) contains specific requirements for websites and online services directed toward children or that knowingly collect information from children under 13.

10. THIRD-PARTY WEBSITES

Our Website may contain links to third-party websites, social media platforms, or other services.

These websites may have their own privacy policies and terms of use.

Set Expectations is not responsible for the privacy practices, content, security, or policies of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

11. SOCIAL MEDIA

Set Expectations maintains social media accounts and may interact with customers through social media platforms.

Information you choose to share publicly through social media may be visible to others.

Your use of third-party social media platforms is governed by the privacy policies and terms of those platforms.

Our official Instagram account is:

@shop_set_expectations

12. DO NOT TRACK

Some web browsers offer a "Do Not Track" setting.

Because there is currently no universally accepted standard for responding to Do Not Track signals, our Website may not respond to such signals unless required by applicable law.

13. DATA SECURITY INCIDENTS

Although we take reasonable precautions to protect personal information, no security system is completely secure.

If we become aware of a security incident involving personal information, we will take reasonable steps to investigate, contain, and address the incident and provide notices when required by applicable law.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, Website, technology, or applicable legal requirements.

When we make changes, we will update the Effective Date at the top of this Privacy Policy.

We encourage you to periodically review this page for the most current version.

15. CONTACT US

If you have questions about this Privacy Policy, your personal information, or our privacy practices, please contact:

Set Expectations
Website: www.setexpectations.com
Instagram: @shop_set_expectations

Privacy Questions:
Please contact Set Expectations through the contact information provided on our Website.

YOUR PRIVACY MATTERS

Set Expectations is committed to creating a shopping experience where you can WEAR. SLAY. REPEAT. with confidence.

Last Updated: September 8, 2026